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Unlikely Project is a platform born in Venice, a city of extraordinary beauty and creativity, but also one facing the challenges of preserving its cultural identity in a rapidly changing world. We unite designers, artists, and creators who challenge the ordinary, crafting unique pieces that transcend conventional boundaries. Our mission is to support unconventional art, celebrate the beauty of the unexpected, and contribute to keeping Venice a vibrant hub for innovation and artistic expression.
ABOUT US
1. Introduction
Unlikely project is a creative initiative born out of the desire to support artists, designers, and creatives who don’t fit into traditional molds. We aim to provide a platform for those with unique visions and experimental approaches, fostering a community that values diversity, collaboration, and innovation. In a world often driven by commercialism and rigid norms, Unlikely project stands as a space for authenticity and artistic freedom.
2. Mission and Philosophy
The mission of Unlikely project is to give a voice and a platform to those whose creativity often goes unnoticed or undervalued. We believe that every artist, regardless of their style, background, or experience, deserves the opportunity to express themselves and be seen.
In Venice, a city with immense potential for embracing and promoting contemporary art, we see a growing need to support creatives who struggle to find opportunities for development. The preservation-focused policies of the government often hinder progress, aiming to turn Venice into a museum rather than allowing it to thrive as a living city. However, we believe Venice’s historical context as a city of art and carnival can be used as a foundation to move forward, creating a vibrant and contemporary cultural scene that embraces innovation and diversity.
Our project is open to anyone who creates and loves art, especially those who challenge traditional norms and conventions. This includes emerging designers, avant-garde artists, and individuals who represent the diversity of modern society, including members of the LGBTQ+ community.
We are dedicated to creating an inclusive environment where people from different creative fields can connect, collaborate, and inspire each other. Our audience also includes those who seek cultural experiences beyond the mainstream, people who want to engage with art that reflects modernity and challenges the status quo
3. Target Audience
4. Project Format
Unlikely project encompasses a variety of initiatives aimed at supporting and showcasing our artists. We are building a database of in-store designers and collaborators while organizing pop-up events, fashion shows, parties, and exhibitions in Venice.
Although we currently lack permanent funding or a fixed location, our ultimate goal is to establish a permanent cultural space in Venice that will be open to all. For now, our focus is on creating dynamic events that mix different art forms in one setting, keeping people entertained while providing artists with diverse platforms to express themselves.
We aim to inspire and engage, offering a unique blend of art, fashion, music, and culture in every event we host.
5. Uniqueness of the Project
What sets Unlikely project apart is our emphasis on diversity and inclusivity. We do not gatekeep — we believe in providing opportunities for all artists to showcase their work, regardless of their style or approach.
Our unique event formats, which merge multiple artistic disciplines in a single space, stand out from the more traditional communities that often group creatives by medium or genre. Instead, we encourage collaboration, connection, and innovation among artists of all kinds.
Additionally, our location in Venice adds another layer of uniqueness. As a city deeply rooted in art, Venice provides a rich historical context for our work while offering an unconventional setting to challenge the norm and promote contemporary artistic expression.
In the long term, we aim to establish our own cultural space in Venice — a home for Unlikely project where we can host events, exhibitions, workshops, and lectures while supporting a permanent store for our artists and designers.
We also envision expanding globally, opening additional locations that align with our mission of fostering creativity and diversity. However, for now, our primary focus is on building a strong foundation through local events and community engagement.
To achieve these goals, we aim to find financial support and like-minded collaborators, both locally and internationally. We want to show that Venice can be more than a preserved historical site; it can also be a vibrant, contemporary city of art and innovation.
6. Future Goals
7. Personal Vision
This project is deeply personal to me because it reflects my journey and aspirations over the past five years, ever since I moved to Venice. I’ve felt the lack of opportunities for personal and professional growth here, not just for myself but also for the creatives, artists, and LGBTQ+ individuals I’ve met. There’s a shared need for more development, more events, and more energy — for life itself.
Unlikely project is my way of bringing that life into Venice. As an artist, I know how challenging it can be to promote your work, and I believe that having a community that encourages and supports creatives with unconventional visions can make all the difference.
My experiences studying in Bristol, England, showed me the transformative power of such communities, and I want to bring that energy and inspiration to Venice. This project is my way of contributing to the city and creating a space where everyone can be heard, valued, and inspired to create something extraordinary.